Under the agreement, PAIiIZ will provide consulting services and organise B2B meetings and trade missions to international trade fairs for amber jewellers. "The agency will support Polish amber firms in their search for business partners all over the world as well as Poland", PAIiIZ deputy CEO Michal Dabrowski was quoted as saying in a Friday press release.
"We are building Polish megabrands, and amber is already among them; it is presented at international luxury goods fairs; connoisseurs know it well and value it highly", he said.
The luxury goods sector, in which Poland has enormous potential, is one of the fastest-developing market segments, Dabrowski added.
"Already today we can be proud, for example, of the production of luxury yachts and boats, which are appreciated in the world. We also want amber jewellery to become an unquestioned Polish export hit and a Polish brand", he was quoted as saying.
Polish amber jewellery comprises products of the highest quality, made using innovative technologies and able to compete on international markets, according to International Amber Association member Jerzy Malicki.
The International Amber Association is an organisation based in Gdansk (north Poland) whose aims include ensuring Baltic amber high recognisability around the world. (PAP)